Online advertising: One size does NOT fit all

For far too long the assumption has been social media is intended for retailers to announce their big summer deal or for a restaurant to unveil the new must-have entrée.

That assumption is out the window, and now it’s time for the rise of the niche companies across social media. Social media is allowing companies to springboard their online advertising from an afterthought into the forefront of the audience’s mind.

There’s no justifiable reason your company has any less claim to be visible on social media. Your company has something that someone needs. Social media is there to connect you with those in need. Don’t have an advertisement for 50% off sandals? No big deal. What you do have is testimonials, previous projects and pictures upon pictures of your work. And that tops half-priced sandals any day.

The world is more connected than ever before. It’s now the easiest it’s ever been for someone to find that one thing they need. Be there to greet them when they come looking for you. Move over, retailers. Niche companies are moving in.


Utilizing Twitter in your marketing strategy

Twitter has become a social media giant. With 316 million monthly active users and 500 million daily tweets, there is no reason to not utilize this social media platform into your marketing strategy.

Twitter’s most unique differentiator from other social media platforms is its limit of 140 characters for each update.  Therefore it is important to give your audience short bursts of engaging content to hold their attention. Another unique characteristic of Twitter is its fast-paced, real time newsfeed.  This creates a great opportunity for brands to have real time conversations with their audience.

Like Facebook, Twitter now offers paid ad options. This allows a business to target specific audiences. Using Twitter’s paid ad feature gives marketers the opportunity to place a business’s brand in front of who they want, when they want.

Using Twitter in your marketing strategy will expand your social media reach, increase brand awareness, place yourself in front of the right audience, give your brand a personality to your followers and customers and most importantly–drive traffic. Twitter should be another platform not only for your social media strategy but also incorporated into your overall business marketing strategy.


Energy Media Group takes content marketing to the next level

Content is king. This buzz phrase seems to be plastered all over the Internet these days. Mostly in part, because it’s true. The recently launched Energy Media Group (EMG), with its 36 specialized professionals, is focused on building the next generation digital media company. EMG has cracked the code on engaging highly fragmented audiences in targeted business categories, using a combination of original content and data that is distributed across a proprietary network of publishing and social media platforms. According to Advertising Age, “U.S. agency revenue rose 5.4% to a record $43.6 billion in 2014. Growth was driven by digital work, which captured nearly 40% of U.S. agency revenue in 2014.”

According to Ben Reed, Vice President of Sales and Business Development at EMG, “You need to continually distribute compelling content to digital and social platforms to stay relevant.” Clever, original content is the only way to stay ahead of competitors in an age where unique messaging has the potential to go viral and dominate mindshare. It’s no longer enough to simply market a product or service using traditional media. Without a “social” context, your marketing message is less likely to get noticed in an increasingly congested marketplace. Companies must now consistently prove their social and digital acumen to be considered apropos.

In the fast paced world of digital marketing, messaging is less about who shouts the loudest and more about who offers the most pertinent information that encourages engagement. Relational and educational aspects of marketing are becoming the norm and are experienced as applicable, advantageous information by audiences. According to, “73 percent of people prefer to get information about an organizations through articles, rather than in traditional advertisements.”

The Birth of a Distribution Network

Shale Plays began as a news network focused on the energy revolution that was occurring in North America.  Over time, the company discovered the ability to leverage original content to promote client products and services to a growing audience. By leveraging social media platforms such as Facebook, Twitter, Google+ and LinkedIn, EMG could acquire highly relevant data on the target audiences and narrow down messaging and demographics to achieve amazing response rates. This revealed the value of its social media assets that were initially an afterthought. According to Reed, “While working with clients during our development period, it became clear that content and agency support was the key ingredient.” The client need was there, so the creation of the EMG was only a matter of time.


The Evolution of Energy Media Group

Having secured over $3 million in equity financing to date, Engage Media Strategies (Engage) and Shale Plays Media (Shale Plays), both co-founded by Michael Marcil, merged to create Energy Media Group LLC., on September 1, 2015. Engage was created to provide a diverse set of creative services such as content development, web development, graphic design, photography, video and animation. Shale Plays contributed a digital publishing and distribution network of properties that include EnergyBizWire,,, with associated newsletters and social media platforms (Facebook, Twitter, Google+ and LinkedIn).

The EMG team spent the first two years of its history flying under the radar, assembling a diverse team of professionals across multiple disciplines. As a result the organization established a network of creative publishing and distribution assets from scratch. According to Michael Marcil, CEO of EMG, “We were initially focused on building a world class publishing business that was focused on news in the unconventional Oil and Gas industry. From that initial idea we evolved into a diversified content distribution network that allowed us to target disparate audiences in other industries. We learned how to help companies leverage our content methodology to achieve success. The net result is a current portfolio of over seventy clients in the oil and gas, alternative energy, engineering, manufacturing, financial services, consumer products and real estate categories. We know we have a tiger by the tail!” said Marcil.

The Influence of the Energy Industry

Despite low energy prices EMG is proud of its oil and gas roots, especially since the energy industry still plays such a big part of the EMG digital publishing network. Since its beginning, EMG has focused on building expertise in all aspects of the energy sector while also continuing to expand into other areas such as manufacturing and real estate. According to Marcil, “Energy powers everything in our lives, and the idea of energizing our clients through innovation, technology and creativity says everything about our culture and brand. Not only does EMG create relevant and compelling content, but it manages and optimizes distribution to reach a large and already engaged audience. This ensures that the right message is delivered to the right audience at the right time to achieve positive outcomes.”

In related news, parent company becomes Energy Media Group.


Are you wasting your marketing budget?

When it comes to getting your name out there, your company is likely to put a big chunk of the marketing budget into online advertising these days. In a society where many would rather look something up on the internet than make a phone call, it’s the best place to capitalize on brand visibility.

But how is that marketing budget being spent?

Banner ads are still a common strategy for companies. But web users are inundated by an alarming number of banner ads. In fact, ComScore reports that over 5.3 trillion display ads were served to users in 2012, and that’s just in the United States.

Perhaps worse, though, is the fact that they’re abysmally ineffective. Smart Insights reports that display ads in the U.S. have just a 0.1 percent click through rate. Globally, that number drops to 0.06 percent.

Marketing budgets could be used far more effectively to sponsor native content. Native advertising looks and feels natural, and users are less likely to disregard it like they usually do banner ads.

By sponsoring an article or a series of articles, you’re increasing your brand visibility through content people connect with, whether that means they learn something or simply find it entertaining. In fact, people look at native content just as much as they do editorial, and Dedicated Media reports that people view native advertising 53 percent more than they do banner ads.

When it comes to marketing, don’t let your budget go to waste. Contact Energy Media Group for more information on how native advertising can work for you.


Does online content need pictures?

When you’re strategizing about how to create engaging online content, pictures do matter. Trust me.  If you don’t have a remarkable featured photo, or at least one photo included with your content, the odds of someone clicking on your post are very slim.

According to Jeff Bullas, a blogger, author, strategist and speaker who works with companies to optimize their online presence and brand through social media, these are the top six reasons why images are needed when producing engaging online content:

  1. Articles with images get 94% more total views
  2. Including a Photo and a video in a press release increases views by over 45%
  3. 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
  4. In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
  5. In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
  6. Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)

These facts should be enough for you to believe me and Mr. Bullas when it comes to including images in you content.  If you still aren’t sold on the idea, try it out and see how your audience reacts.  That should do the trick and change your mind.

energymediagroup-logo parent company becomes Energy Media Group

Energy Media Group LLC. (EMG) is pleased to announce the launching of its new company and website EMG is an industry leader in full service digital marketing strategies with in-depth expertise in original content development, news and story telling, publishing, social media, branding, web development, marketing campaigns, and search engine optimization. These tactics enable clients to reach, and engage highly targeted audiences while minimizing costs.

EMG was created through the merger of Engage Media Strategies (Engage) and Shale Plays Media (Shale Plays), which were both co-founded by Michael Marcil and Lewis Amicone III. Engage provides a wide range of agency services such as content marketing, social media marketing and management, data analytics, search engine optimization, digital marketing, web development, graphic design, photography,  video and animation.

Shale Plays is a network of digital publishing assets that include: EnergyBizWire,,,,,, and  According to Michael Marcil, CEO of EMG, “We identified the initial opportunity to provide comprehensive news and information concentrated on the energy revolution which is occurring in North America. Our unique distribution platform is focused on creating engaging content that resonates with core audiences.”

Both companies bring together unique capabilities and extensive client experience, across multiple verticals that establish the backbone of Energy Media Group.

EMG has demonstrated a unique ability to help their clients weather unpredictable markets, giving them an edge over other marketing groups. “The evolution into the Energy Media Group, enables us to provide a comprehensive line of digital marketing practices and audience engagement services that leverages our digital publishing assets, content creation capabilities, and years of client experience. We help companies use our content and distribution platforms to be successful in any marketplace,” said Marcil.

Since its inception, EMG has focused on building expertise in all aspects of the energy sector while also continuing to expand its areas of marketing services into engineering, manufacturing, real estate, professional and financial services, retailers and consumer products clients. According to Marcil, “Energy powers everything in our lives, and the idea of energizing our clients through innovation, technology and creativity says everything about our culture and brand. Not only does EMG create relevant and compelling content, but it manages and optimizes distribution to reach a large and already engaged audience. This ensures that the right message is delivered to the right audience at the right time to achieve positive outcomes.”

 About Energy Media Group:

EMG is a digital services company with extensive experience in oil and gas, alternative energy, engineering, manufacturing, financial services, consumer products and real estate. EMG works successfully by using a combination of content development and distributed strategies across a proprietary digital media platform to ensure clients find success in engaging their target audiences. Using a blend of creativity and technology, the company has grown to 36 full time employees.


Shake it up: 3 types of content to get your brand noticed

The great thing about digital creative content is that there are so many types for any situation or piece of information. Businesses often stick with the same types of content because it’s produced positive results. However by switching up typical content, a business could add fresh traffic, targeted visitors, higher conversion rate and better SEO.

This list is by no means exhaustive. But, the following three types of content are well suited for the digital reality.


 In the digital age, folks love to receive information fast and in an organized way that makes sense. A visual infographic handles just that. According to a study from SlideShare, infographics were liked and shared on social media up to three times more often than other content. This particular type of content is best for data, research, statistics and new findings.


Nothing promotes a business like the promotion of real people. Interviews from entry-level workers to CEO’s show transparency for a company. This translates to a personal connection. In addition, interviews are unique content. No one else has this specific content without attributing it back to you.


They’re easy, and nearly anyone or any organization can use them. Sure, putting in-depth content into a photo meme isn’t really possible, but that’s not the point of a meme. Memes are easily viral units of hilarity. Why use them? They use easy, consumable, shareable content with people’s faces. They add thought-provoking ideas to pair with your content while keeping you relevant on social networks. Branding Beat notes that memes keep your brand inside your fans’ newsfeeds: “An image or photo meme can give your company an edge by getting quick likes and shares that keep your company’s posts scrolling through your fans’ homepages.” They get fans to interact with your company’s post, ultimately getting your brand in front of a larger audience.