Are you wasting your marketing budget?

When it comes to getting your name out there, your company is likely to put a big chunk of the marketing budget into online advertising these days. In a society where many would rather look something up on the internet than make a phone call, it’s the best place to capitalize on brand visibility.

But how is that marketing budget being spent?

Banner ads are still a common strategy for companies. But web users are inundated by an alarming number of banner ads. In fact, ComScore reports that over 5.3 trillion display ads were served to users in 2012, and that’s just in the United States.

Perhaps worse, though, is the fact that they’re abysmally ineffective. Smart Insights reports that display ads in the U.S. have just a 0.1 percent click through rate. Globally, that number drops to 0.06 percent.

Marketing budgets could be used far more effectively to sponsor native content. Native advertising looks and feels natural, and users are less likely to disregard it like they usually do banner ads.

By sponsoring an article or a series of articles, you’re increasing your brand visibility through content people connect with, whether that means they learn something or simply find it entertaining. In fact, people look at native content just as much as they do editorial, and Dedicated Media reports that people view native advertising 53 percent more than they do banner ads.

When it comes to marketing, don’t let your budget go to waste. Contact Energy Media Group for more information on how native advertising can work for you.

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