Twitter has become a social media giant. With 316 million monthly active users and 500 million daily tweets, there is no reason to not utilize this social media platform into your marketing strategy.
Twitter’s most unique differentiator from other social media platforms is its limit of 140 characters for each update. Therefore it is important to give your audience short bursts of engaging content to hold their attention. Another unique characteristic of Twitter is its fast-paced, real time newsfeed. This creates a great opportunity for brands to have real time conversations with their audience.
Like Facebook, Twitter now offers paid ad options. This allows a business to target specific audiences. Using Twitter’s paid ad feature gives marketers the opportunity to place a business’s brand in front of who they want, when they want.
Using Twitter in your marketing strategy will expand your social media reach, increase brand awareness, place yourself in front of the right audience, give your brand a personality to your followers and customers and most importantly–drive traffic. Twitter should be another platform not only for your social media strategy but also incorporated into your overall business marketing strategy.