NeoInsulation is a new product that solves an age-old problem: insulating oil pipelines from extreme weather conditions. While the company had a strong business plan, its old branding and website lacked the unified front necessary to showcase its innovative products. EMG took inspiration from the Neoinsulation logo to create a fresh “neo” look and voice that included a robust brand guide to help them sustain the momentum. Now the company has the brand platform and tools it needs to keep growing.