Safe-T-Pull’s patented towing system has been rescuing truck, tractor and heavy-equipment operators from tough conditions since the ‘90s. When the company chose to attract an oil & gas industry audience, it needed a range of media products to quickly–and dramatically–demonstrate the effectiveness of its towing products. By developing an arsenal of engaging video, photography and sponsored content for Safe-T-Pull, EMG equipped the North Dakota-based company with the tools it needed to reach the next level.