UMH Properties develops and sells the next generation of manufactured homes, distinguished by their generous backyards, designer finishes and family-friendly neighborhoods. Educated homebuyers understand that these communities deliver outstanding value and high satisfaction. However UMH research revealed that many consumers still cling to outdated “trailer park” impressions of manufactured homes, so UMH hired Energy Media Group to re-educate potential homebuyers about the benefits of today’s manufactured homes and the lifestyle they offer. A strategically targeted Facebook campaign and well-placed sponsored editorial in EMG’s proprietary online publications have opened the door to a whole new audience of apartment dwellers who now consider UMH their best move.
UMH Sponsored Content
Throughout the Energy Media Groups Marcellus platform we created several UMH Properties sponsored stories that engaged their audience and brought value information and leads to UMH.