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Online advertising: One size does NOT fit all

For far too long the assumption has been social media is intended for retailers to announce their big summer deal or for a restaurant to unveil the new must-have entrée.

That assumption is out the window, and now it’s time for the rise of the niche companies across social media. Social media is allowing companies to springboard their online advertising from an afterthought into the forefront of the audience’s mind.

There’s no justifiable reason your company has any less claim to be visible on social media. Your company has something that someone needs. Social media is there to connect you with those in need. Don’t have an advertisement for 50% off sandals? No big deal. What you do have is testimonials, previous projects and pictures upon pictures of your work. And that tops half-priced sandals any day.

The world is more connected than ever before. It’s now the easiest it’s ever been for someone to find that one thing they need. Be there to greet them when they come looking for you. Move over, retailers. Niche companies are moving in.

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Utilizing Twitter in your marketing strategy

Twitter has become a social media giant. With 316 million monthly active users and 500 million daily tweets, there is no reason to not utilize this social media platform into your marketing strategy.

Twitter’s most unique differentiator from other social media platforms is its limit of 140 characters for each update.  Therefore it is important to give your audience short bursts of engaging content to hold their attention. Another unique characteristic of Twitter is its fast-paced, real time newsfeed.  This creates a great opportunity for brands to have real time conversations with their audience.

Like Facebook, Twitter now offers paid ad options. This allows a business to target specific audiences. Using Twitter’s paid ad feature gives marketers the opportunity to place a business’s brand in front of who they want, when they want.

Using Twitter in your marketing strategy will expand your social media reach, increase brand awareness, place yourself in front of the right audience, give your brand a personality to your followers and customers and most importantly–drive traffic. Twitter should be another platform not only for your social media strategy but also incorporated into your overall business marketing strategy.

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